Social Media: L'Oreal Careers in the USA Facebook Page "Gets It"

People are always asking me for examples of brands and companies that "get" social media. I have several names I keep in my back pocket for use, but am also always looking for new ones, and one of my recent finds was the page, 'L'Oreal Careers in the USA.' They are hitting the mark on most of the major responsibilities of running a Facebook page - timely interaction, making a connection, updating often and being transparent.

Being that it is a page focused on company employment, and in this economy it seems like everyone is looking for a job, I was pleasantly surprised they allow people to post on their wall. (Something, I'm a big advocate of, but some brands are reluctant to do)

They communicate with the people posting to their page, many of which are people seeking jobs, and although in many cases give a standard answer, they give one that shows the company is paying attention.

The screen shot below from their page is a great examples of how a brand can interact with a Facebook user about an issue some may consider a sensitive.

Clearly, Eric is not happy that he hasn't heard back about his application. But, L'Oreal gives him a general, but what comes across as genuine, answer. Eric even thanks them in the end. The whole interaction leaves you with a positive image of L'Oreal -- all because they took the time to answer questions from a potential employee.

A quick scan of their page shows only several Facebook user posts that have gone unanswered for whatever reason, but for the most part, they get it.

They also get the idea that a large company like them may need more than one Facebook page. By having a separate page just directed at people who are interested in working there, they are also directing these people away from their "brand" page, which could get cluttered with people just asking about jobs and internship. A very smart move.

- Michelle